Case Studies

Kingsway’s superb location, outstanding transport links, inspiring Masterplan and ready-and-able labour pool have already resulted in leading national and international organisations making the business park their home.

Existing occupiers include: ASDA Wincanton, JD Sports, CR Laurence, Edmund Bell, E.ON, Source BioScience, Takeuchi MFG and WCCTV.  For a greater insight into why some of these leading businesses chose Kingsway, simply take a look at our case studies.

Established in 2001, WCCTV has grown to become the UK’s leading manufacturer of redeployable CCTV, site security solutions and body worn cameras. In late 2015, WCCTV moved from its HQ on College Road, Rochdale, to a new 12,000 sq ft, mixed-use office, manufacturing and warehouse space at Kingsway Business Park.

“About five years ago, our business model changed significantly,” says WCCTV’s Managing Director, David Gilbertson. “From having traditionally focused on smaller video security products, such as domes and digital video recorders, we began to secure significant numbers of orders for tower-based systems. This demanded additional assembly and storage space – something that was initially catered for by renting.

“As sales continued to grow, however, we knew it was time to find a new, much larger facility. For distribution purposes, we wanted to stay within easy access of the M62. It was also important for us to remain in the Rochdale area to avoid increasing journey times for our loyal and skilled employees.

“A meeting with Rochdale Development Agency in summer 2014 led to them helping us secure the land on which our new, state-of-the-art facility sits. Throughout the entire design and build process, RDA was incredibly supportive and responsive to our time frames.

“Thanks to the assistance provided by RDA, we now have a future-proofed facility that is ideally suited to the manufacture of our smaller security products as well as our extensive range of rapid deployment towers. We have more than doubled our workforce since moving to Kingsway Business Park and have taken on several apprentices. We are also just minutes from Junction 21 of the M62.”

David Gilbertson, Managing Director - WCCTV

Operating from 44 service centres around the world, CR Laurence is a leading global manufacturer and supplier of high quality products for the glass and glazing industry. From its European HQ at Kingsway Business Park, the business supplies in the region of 12,000 glazing, architectural hardware and stone-based products to professionals across the UK, Europe and Scandinavia.

“We made the decision to expand onto Kingsway Business Park back in 2009,” says Managing Director, Simon Boocock. “Then known as Ebor, we had just been acquired by the USA-based CR Laurence group and urgently needed more space to stock their extensive range of high quality glazing and architectural products. 

“Although we considered other business parks, Kingsway was the clear winner. Logistics are key to the ongoing success of our business and the park’s direct link to the M62 motorway was a major factor in our decision to relocate – particularly in terms of easy access for road freight. Added to that, Kingsway offered all the space we wanted, with room for future growth. It was also only a short distance from our existing location, meaning our loyal workforce would not be faced with a lengthy commute.

“Working from plans that were adapted from a CR Laurence service centre in Australia, the build began in late 2009, and in August 2010 we moved into brand new 75,000 sq ft purpose-built premises on Kingsway. With our business continuing to grow, in 2013 we then made the decision to relocate the remainder of our UK operations to Kingsway and acquired a ready-constructed 35,000 sq ft unit on the park. Close to our existing Kingsway premises, it brought our total office and warehousing space to 110,000 sq ft – almost three times the area we occupied at our previous site.

“From first choosing Kingsway Business Park to moving into our new home on Charles Babbage Avenue, we have received high levels of support from the developers, Wilson Bowden, and from Rochdale Development Agency. We are very pleased to have chosen Kingsway as our main distribution centre for the UK, EU and Scandinavia.”

Simon Boocock, Managing Director - CR Laurence

Edmund Bell is a specialist converter of interior soft furnishing fabrics for contract and residential use. Established in 1855, Edmund Bell is one of the oldest brands in its sectors. Its diverse global customer base ranges from small curtain makers to the largest manufacturers, contractors and wholesalers. From its 34,300 sq ft manufacturing and distribution centre on Kingsway Business Park, the business supplies UK customers as well as over 50 countries globally.

“We purchased the business in 2008 from US fortune 500 company, Leggett & Platt. At the time, Edmund Bell operated out of rented property. It was an important aspect of our strategy to purchase a new building that provided the confidence of our long-term intentions for the business’s financial security. It was important the site had excellent logistics connections and would allow for continued expansion of our business. In addition, the property and business park needed to have an overall look and feel that matched the stature of the Edmund Bell brand,” comments Managing Director, John Atherton.

“Having looked at several possible sites, Kingsway’s location alongside the M62 made it a clear favourite – both for the receipt of raw materials and for the distribution of finished goods to destinations in the UK and overseas. Choosing this location also ensured easy commuting for those employees who are still resident in Bradford but moved with us to Kingsway when the business relocated.

“Kingsway offered a brand-new facility in a modern, clean and carefully designed environment that reflects the high standards that are akin to our company’s values –and is ideally located on a motorway junction, thereby creating excellent opportunities for both local and regional recruitment.

“Our impressive new premises have created an ideal working environment for our expanding team and the modern appearance of the business park helps to maintain the image of Edmund Bell as a forward-thinking business.

“Today, our skilled workforce is made up of people who commute from all areas of Rochdale and the surrounding areas. Our location is convenient for our field-based staff and as the business has continued to grow, we have successfully recruited and attracted high-calibre individuals for a variety of roles within the business. Our growth plans for the future are expected to generate further opportunities for both skilled and semi-skilled staff.”

John Atherton, Managing Director – Edmund Bell

JustFulfil founded in 2019, uses an advanced software platform and highly efficient pick and pack system to offer e-commerce clients fast and affordable warehousing and delivery services.

JustFulfil was only six months old when it came to realise that its original premises in West Yorkshire would not help the business meet its ambitious targets for growth. The rather remote office and warehouse was difficult for staff to get to without a car, and too far from the motorway network for a business that relies on the fast and efficient fulfillment of orders. A few months after its foundation, the company started looking for a more suitable facility.

It had specific requirements. The new premises needed to provide flexible and future-proof warehouse and office space, and give the business easy access to the motorway network, as well as being accessible by public transport. JustFulfil completed a deal for Unit 6 of the Logic development at Kingsway Business Park in early 2020 and moved in shortly afterwards.

The solution was Logic at Kingsway

JustFulfil founder Rob Lihou says: “Logic gives us the space and facilities required to move ahead with our business plan. It will allow us to take on new staff in both warehouse roles and software development roles allowing the business to grow and achieve its ambitions.”

Unit 6 at Logic now serves as the company’s head office and warehouse space, and Rob adds that the brand new building is ideal for a number of reasons. Most importantly, the location is just minutes from the M62 motorway, allowing for the speedier fulfilment of orders.

He also cites Rochdale’s excellent business facilities and its central location in a diverse transport network. Rob says: “Logic offers a great range of transport options for staff. Our previous site was in the middle of nowhere making it a difficult place to get to unless you have a car. Logic’s excellent location means our staff have the option to choose between public transport, car or bike.”

JustFulfil has taken out a five year lease on Unit 6 in a deal supported by the Rochdale Development Agency (RDA), and has plans to create a number of new jobs in the near future, including several highly skilled roles.

JustFulfil’s move into Logic in early 2020 couldn’t have come at a better time. Order volumes rocketed by 200% at the start of the first COVID lockdown and continued at high rate for a number of weeks. There were challenges at first but, with a new shift system in place and the recruitment of two new members of staff, the business was able to keep working at full capacity in a safe and socially distanced way.

Alongside pandemic measures JustFulfil has also been using its new premises to meet wider business ambitions. The company has invested in new machinery (high level order pickers) to allow it to utilise the full height of the warehouse space. Several new customers have been onboarded during the pandemic, offering products ranging from coffee to motivational posters.

“Our biggest focus remains on software development which we see as the businesses core competency,” says Rob. “This includes our cloud based portal through which our clients can manage their orders and stock, and our warehouse management system which drives our fully digital picking and packing process.”

Nobody saw 2020 coming, but JustFulfil has managed to meet growth targets despite the challenges of COVID. That is down in no small part to a very timely move to Unit 6 at Logic. “We’re delighted with the way the move has turned out,” says Rob. “It’s an excellent location for us.”



Rob Lihou, Founder, JustFulfill

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